Prepare 7 days before switching ESP
Warm up routes, publish selectors, stage DMARC and test unsubscribe headers before cutover. This 7‑day plan reduces risk and preserves alignment.
Run checks
- D‑7: publish new DKIM selector(s); verify
dkim=passin staging - D‑6: set up envelope domains under your brand for SPF alignment
- D‑5: validate One‑Click headers and endpoints (without auto‑posting)
- D‑4: run side‑by‑side traffic; compare AR and alignment results
- D‑3: stage DMARC policy per route; keep RulePack guardrails
- D‑2: confirm complaint rate and throttling behavior
- D‑1: freeze configs; export current DNS as rollback reference
Evidence
Attach PDF with scanId/sha256 and Verify results to the cutover ticket.