Audit vs continuous monitoring — ROI
Configs drift and rules evolve. A single averted incident (e.g., SPF >10 or missing One‑Click on launch day) often saves more than a year of monitoring fees. Monitoring also provides a continuous, verifiable audit trail.
Start with a check
Back‑of‑the‑envelope
- Traffic: 1M emails/month; CTR impact if throttled/spam‑foldered
- Incident cost: campaign redo + discounts + engineering hours
- Monitoring benefit: early detection + audit trail for stakeholders